13 January 2018

Keyword Research Kya Hai: SEO Ke Liye Keyword Analysis Kaise Kare

13 January 2018
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Keyword Research kaise kare? Bohot log puchate hai SEO ke liye keyword kaise search kare. Content shuru karne se pahele batade ham Google Adwords Keyword Planner Tool ka use karke puri detail me analysis karke aapko batayege. SEO ka most important part hai keyword finder. 



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Mere hisab se without keywords aap kisi bhi article ka SEO nahi kar sakte hai. 

Keywords hamesha ek hokayantra ki tarha kam karte hai aapke SEO campaigns ke liye. aapki website ko progress karne ke liye ye analysis bohot important hai.
Agar aasan language me bole to keyword research ek market research ke jaise hai. Jab bhi ham marketing ki bat karte hai to usme sabse pahele kafi sari researching karni padti hai bas aise hi Content ke SEO ke liye kuchh Tools ki help se keyword research and analysis karni padti hai.

All guys, ham log kafi nasib wale hai kyuke hame ek awesome (free) tool mila hai jiski help se aap kisi bhi prakar ka keywords find kar sakte hai, iska name hai Google Keyword Planner (Jo pahele Google Keyword Tool ke name se jana jata tha).


STEP #1: Introduction 

Aapki knowledge ke liye batade, basically ye tool Adwords advertisers ke liye banaya gaya hai iske liye is tool me bohot sare features available hai (like keyword bidding features) jo aapke liye kuchh kam me nahi aane wala hai.

Is article me bataunga aap ek powerful SEO karne ke liye kis tarha use kar sakte hai Google Keyword Planner.

STEP #2: Google Keyword Planner

Google Keyword Planner ka use karne ke liye aapko sabse pahele Google Adwords account ki jarurat hogi. Agar aapke pas uska account nahi hai to yaha muje follow karke few minutes me bana sakte hai.


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(Just isme aap apni information fill-up karke aasani se apna account create kar sakte hai. Note: Aapko koi bhi active campaign nahi karna hai aur not use GKP. Sirf aapko fully Adwords account set up karna hai).

Next, Ab aap Google Adwords account me login kare. Upar toolbar me "Tools" par click kare and "Keyword Planner" choose kare.


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Dosto, basically aapko three different tools milte hai Google Keyword Planner me (aap isme kahi se bhi shuruaat kar sakte hai.)


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Basically aap SEO ke liye ye 3 tools ka use karke keyword research kar sakte hai:

1) Search for new keywords using a phrase, website or category 

2) Get search volume data and trends 

3) Multiply keyword lists to get new keywords 

To Dosto finally aap how to find awesome keywords using 3 tools and Google Keyword Planner.

STEP #3: Choose Any One Tool

All guys, mere hisab se Keyword Planner aisa hai jo different keyword research tools se jyada bahetar hai.

To chaliye dosto yaha par me aapko batata hu ki how to use the three tools within the Google Keyword Planner. Dosto ye basically aapko keywords ki list dega with SEO campaigns.

Search for New Keywords using a phrase, website or category 

Dosto basically ye tool finding new keywords ke liye jyada use hota hai.

Dosto ek bat jo important hai, aap jitne bhi keywords is tool se lete hai wo sare uske bij keywords se related hote hai (Jaise hamne aapko shuruaat me bataya ki, the GKP dose not generate completely new keyword ideas).

Jab aap ye option choose karte hai "Search for new keywords using a phrase, website or category" to aapke samne kafi sare menu appear hoge.


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Chaliye ye sare options ko deep me samjte hai:


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Dosto me aapko REALLY bata raha hu ye important option hai: Aap yaha par jo bhi value dalte hai planner uske aadharit aapko information provide karta hai.

Yaha me thoda deeply explain karta hu:

Your product or service: Dosto ye wo jagah hai jaha par aap apna "seed keywords" dalte hai means aap apna koi keyword yaha par enter karte hai. Example ke liye agar aapko "flowers" ke upar kuchh likhna hai to vo aap yaha enter kare, aapko ye competitive Head Keywords nikalke dega. yaha par me aapko suggest karta hu aap 1-3 keywords enter kare aur different Niche Market keywords nikal sakte hai. For example, agar aap koi cookie e commerce site chala rahe hai to aap kuchh is tarike se likh sakte hai "low carb cookies".

Your landing page: Guys, basically ye option Adwords users ke liye hai But yaha par aap apni site's ka homepage or article use karke kuchh solid keywords find kar sakte hai.

Your product category: Dosto basically Google's aapko different industries ke liye database access karneki parvangi deta hai. guys, aap yaha par bhi keyword research kar sakte hai, agar aap upar ke 2 option use karke keywords find nahi kar sakte hai to is option ko bhi kuchh time use kar sakte hai.

Ab aapko "Targeting" option ko choose karna hai.

Targeting 


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Friends, Targeting option only country, language and search engine ke liye use hota hai.

Dosto is option me default country US hoti hai, Search engine Google hota hai aur language English hoti hai. Agar aap ise change karna chahe to kar sakte hai. Lekin dosto hamara ek hi maksad hai wo hai target audience, isi liye aap is option ko default bhi rakh sakte hai.

But agar aap India me hai to country me "India" choose kar sakte hai aur language me "Hindi" ya phir "English" choose kar sakte hai.

Isme last option hai "negative keywords":



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All guys, Negative keywords basically wo keyword hote hai jo sirf Adwords par lagu hote hai. Means aap ise bhi default rakh sakte hai.

Customize your search



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Aaiye is option ko bhi detail me samajte hai:


Keyword filters: Dosto is option me aap particular apne hisab se average monthly search volume filter kar sakte hai, For Example, aapko koi aisa keyword find karna hai jiski average monthly search 2,000 se jyada ho. Iske liye aapko sirf "Keyword filters" box par click karna hai aur aapka minimum monthly search volume enter karna hai.



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All guys, isme aap suggested bid ko bhi filter kar sakte hai, agar aapko aisa keyword find karna hai jiski suggested bid Rs 350 se jyada ho to is value ko aap vaha enter kar sakte hai.



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Dosto, basically ye option jyadatar unke liye hai jo Adwords advertisers chalate hai. So, friend's agar aap Adwords campaign nahi chalate hai to is option ko ignore kar sakte hai.

Keyword options: Dosto basically ye option aapko puchta hai ki aap apne results kis tarike se show karvana chahte hai, lekin me aapko suggest karunga aap is option ko default rakhe.

Keywords to include: Dosto basically ye option chokkas keyword find karne ke liye diya gaya hai, agar dusre language me bole to ye ek certain keywords ki tarha hai.

Aapko sawal hoga kis liye ham ek chokkas keyword ka use kare?

Dosto man lijiye agar aapko kisi ek topic par jaise Make Money Online par post likhni hai aur aap aise keywords find karna chahte hai jisme ye word jarur aaye to aap ye option me "Make Money Online" type karke keyword nikal sakte hai.



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Guys, ye process complete karne ke bad aapko "Get Ideas" par click karna hai aur aap vaha par Keywords Results bhi dekh sakte hai. Ye ek Google Keyword Planner ka plus option hai.


Get search volume data and trends


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Dosto ye features kafi important hai agar aapko koi keywords find karna hai ya search volume find karna hai. lekin other language me kahe to this tool not help you generate new keyword ideas.

Dosto yaha par aap apne keywords ko search field me se nikal ke copy and paste kar sakte hai aur aap yaha par CSV file bhi upload kar sakte hai.


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Dosto aap "Search for new keywords using a phrase, website or category" tool ki tarha yaha par bhi apne hisab se apni country and language ko target yani change kar sakte hai.



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Dosto ab aap finally, "Get search volume" par click kare aur aap dekh sakte hai aapka keywords kitni bar search ho raha hai.


Multiply keyword lists to get new keyword ideas 

All guys, basically ye option groups keywords me kam karta hai. Aasan language me bole to ye ek aisa option hai jisme aap keywords ka jooth dal sakte hai aur usme se koi achha keyword nikal sakte hai.

Dosto basically keyword multiplier tool ecommerce keyword research ke liye use hota hai.

First, Keywords list add kare in "List 1":


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Ab dusre keywords add kare in "List 2":


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Third field ko open karne ke liye "x" par click kare.



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Ab dusre keywords add kare in "List 3":



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Dosto ab finally aapko "Get search volume" par click karna hai aur aap is keywords tool ki help se final result dekh payege.



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STEP #4: Using Keywords Results Page

Guys maine aapko aage jo 3 tools bataye wo finally aapko "Keywords Results Page" ke upar le jayege.


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Dosto aap yaha par left sidebar par targeting and filtering option dekh sakte hai jo pahele bhi hamne aapko bataya tha.


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Dosto basically ye option kafi helpful hai because isme aap filters ka use karke apne hisab se keywords search kar sakte hai. Agar aapke samne low volume keywords show hote hai to aap use filter karke change kar sakte hai.

Ab aage, yaha par aapko 2 tabs show hoge, ek "Ad group ideas" Aur "Keyword ideas":


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Dosto mere hisab se 100% log apna time "Keyword ideas" par dete hai aur "Ad group ideas" ko ignore karte hai lekin dosto ye bohot badi and HUGE mistake hai. Guys, sab log ek bohot badi mistake karte hai jo me sirf yaha par 1 minute me batauga. Vo mistake ye hai ki aap "Ad group ideas" ko ignore karte hai, aap isko use karke great keywords nikal sakte hai.

Guys, jab aap "Keyword ideas" par click karege to kuchh is tarha se dekh payege:


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Isko use karne ki terms and conditions niche batai hai:

Search Terms: Dosto ye wo exact keyword hai jo aapne enter kiya hai.

Keyword (by relevance): Guys aap yaha par sare keywords li list dekh sakte hai. Basically ye chiz Google "Search Term" ke mutabik show karta hai.

Avg. monthly searches: Dosto basically ye chiz bhi bohot achhi hai, lekin dhyan rahe ye search volume ka accurate data nahi show karta.

(Agar aap janna chahte hai how to get more accurate search volume data to me aapko only 1 minute me dikhauga).

Guys, kuchh keyword aise hote hai, example ke taur par ("make money online") iske searches October me 10M-100M the lekin January month me 1M-10M average monthly searches dikha raha hai to kahi na kahi ye data misleading ho sakta hai. (Note: Upar ka example sirf aapko samjane ke liye diya gaya hai isi liye ise vastvikta me na le).

Competition: All guys, generally ye option keywords competition check karne ke liye hota hai, iski help se aap sahi aur Google me rank kare aisa keyword nikal sakte hai.

Suggested bid (in other words "cost per click"): Basically ye option ki help se aap andaja laga sakte hai ki aapko ek click se kitna paisa mil sakta hai. Means aapko ek click ki kitni "CPC" mil sakti hai.


STEP #5: Find Awesome Keywords

All guys ab ham bat karege Google Keyword Planner ke andar jo tools, features and options hote hai isko kaise use kare. Chaliye jante hai aapki site's aur content ko optimize karne ke liye awesome keywords kaise find kare.

(Guys is step me ham use karege Search for new keywords using a phrase, website or category tool ka because Google Keyword Planner ke andar new keywords find karne ke liye ye tool best hai.


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Chaliye ab is option ko kaise use kare? man lijiye agar aap ko koi blog post likhni hai about make money of online, to aapko is tarike se keyword enter karna hoga "make money" or "make money online".

Ab aapne jo keyword nikala hai use "Your product or service" me enter kare:


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Ab "Get ideas" par click kare:


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Sabse pahele aapko yaha par Ad group names ko check karna hai.


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Dosto aap is Ad group me se awesome Niche topics or keywords ideas nikal sakte hai.

Ab aap kisi bhi ek Ad group names par click kare:


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Ab aap yaha par dekh payege keywords ka ek Ad group tayyar ho jayega:


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Ab aur bhi great keywords nikalne ke liye is tab par click kare "Keyword ideas".

Ek bar aapka "Ad group idea" me kam khatam ho jaye bad me aap "Keyword ideas" tab par click kare.


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Ab aap yaha par sare keywords ko dekh sakte hai.


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Ab main bat ham kis keywords ko pasand kare?

Dosto waise isko dekhne ke liye bohot sare factors dekhe jate hai lekin me aapko yaha 3 main criteria dikhauga jo kafi important hai.

Search Volume: Aapko aisa better keyword pasand karna hai jiska average search volume higher ho.

Commercial Factor: Dosto is me aapko keywords competition and suggested bid ke bare me analysis karni hai. Yaha par me ek website ka link de raha hu jinhone Keyword Research ke bare me bohot achhi definitive guide di hai. So aapko yaha par achhe se analysis karna hai.

Organic SEO Competition: Dosto agar aap apni websites ko Google's organic search results me lana chahte hai to keyword's competition check karna bohot important hai. Me aapko ek aur link deta hu Keyword Competition Analysis isme aap achhe se samaj jayege ki keyword analysis kya hai.

STEP #6: (Optional): Get Exact Keyword Search Volume Data

Dosto maine aage bhi aapko bataya agar aap Adwords campaign chala rahe hoge tabhi aapko GKP exact search volume data dikhaega. Otherwise range check kare.


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Dosto Keyword volume check karne ke liye aapko "exact" average monthly search volume data ko check karna padta hai. aayiye thoda aur samajte hai.

Dosto agar dusre words me bole to aap koi bhi keywords choose karne ke liye GKP ranges ka bhi use kar sakte hai.

Lekin dosto ek smart yukti hai jiski help se aap GKP me se exact search volume nikal sakte hai wo bhi without Adwords account.

First, sabse pahele aap apna wo keyword find kare jo aap target karna chahte hai.


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Ab aap "add to plan" par click kare.


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Dosto ab aapko right-hand sidebar par "Review plan" par click karna hai.


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Ab is page par aap apne keyword ke liye high bid enter kare, like (Rs.1000+).


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(Guys, aapne yaha pe jo keyword search kiya hai, Google aapko single keyword ki detail provide karega).

Aapko yaha par number of "impressions" bhi dekhna hai.


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Aap yaha dekh sakte hai kitne log every day is keyword ko search kar rahe hai. aap yaha dekh sakte hai aapke keyword ka search volume data.

Me aasha karta hu ki aap potential keywords nikalege. Nice work!

Ab ham aage ki post me sikhege finding long tail keywords. 

I hope ki aapko hamara Keyword Research article pasand aaya hoga. Agar aap SEO ke liye Google adwords keyword planner use karne me safal rahete hai to hame comment karke jarur feedback de, Aur ha ho sake to article ko social media par jarur share kare.
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4 comments:


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